Think Outside the Box this Holiday Season

Like much of our lives right now, ‘Holiday Stores’ on Cape Ann will look different this year. Action Inc., Pathways for Children, and Wellspring House, Inc. are collaborating to make sure that all Cape Ann kids enjoy a magical holiday! Together, the organizations are collecting cash donations for the Cape Ann Kids Holiday Fund with a goal of raising $100,000. Proceeds from the Holiday Fund will be used to provide gift cards to local families in need.

The three Cape Ann nonprofits arrived at the idea of joining together to launch the fund because current restrictions prevent them from opening their doors and welcoming parents in to select gifts as they have in the past. As an alternative, proceeds from the Cape Ann Kids Holiday Fund will provide gift cards to hundreds of local families. This format offers families the safest and most flexible option for providing that special toy or gift for their children and teens. To ensure families have time to shop locally or online, cards will be given out the first week of December.

With so many families struggling with lost wages, lack of childcare, and financial instability, program organizers from Action Inc., Pathways for Children, and Wellspring House, Inc. anticipate the need in the community will be much greater in 2020. Donations may be made online at As a group, their collective appeal to donors is to “Please give generously and help encourage other caring individuals, groups, and businesses to do the same.”

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